Bigger iPhones mean bigger sales

  • AFP
  • Updated: Jan 08, 2015 11:07 IST

The latest smartphone sales data from Kantar Worldpanel ComTech shows that a larger screen was all that was keeping some Android handset owners from making the switch to Apple.

The figures, published Wednesday and covering the 12 weeks up to the end of November, show that in Europe the US and in China, Apple grew its market share.

"While remaining the dominant global OS, Android's market share dropped in most European markets and in the US where the decline was the first since September 2013", said Carolina Milanesi, Chief of Research at Kantar Worldpanel ComTech.

Within Europe, Apple saw its popularity grow the greatest in the UK where the new iPhone 6 and 6 Plus accounted for 44.2% of British sales over the period -- up 12.2 percentage points, year on year.

"The longer the new iPhone models are on the market the more their appeal will extend beyond Apple's loyal customers. For now customer switching from Android to iOS remains stable at 18%," said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech Europe.

In the US, the gains were not so great -- 4.3 percentage points higher than the same time last year -- but the handsets accounted for 47.4% of sales over the recorded period. "The iPhone 6 was the best-selling phone in the three months through November 2014," said Milanesi.

Even in China, where Android dominates the market with an 80.4% share, Apple managed a 1.1 percentage point increase on last year's figures bringing its share of the urban Chinese market up to 18.1%.

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