You can now buy the Blackberry Classic, the latest smartphone from BlackBerry, for Rs. 31,990 in India. The device, which was launched in New York in December, was unveiled in India on Thursday.
The new phone goes back to Blackberry's roots -- productivity on the go with a great physical keyboard and trackpad -- and is designed as "a response based on consumer feedback", according to Sunil Lalvani, managing director of BlackBerry India.
The BlackBerry Classic has a 3.5-inch touchscreen display, a redesigned QWERTY physical keyboard, trackpad and navigation keys, the BlackBerry's latest operating system, BlackBerry 10 OS 10.3.1. It has two app stores: BlackBerry World and Amazon's Android Appstore.
The Classic targets enterprise users and physical keyboard loyalists. Indeed, Blackberry is making a special effort to keep existing users of the platform from decamping to the Android or the iPhone camps in India: people who own the BlackBerry Bold 9900 smartphone can get Rs 4,500 off on the device on Snapdeal.com, Blackberry's launch partner, when they exchange their Bold devices for the Classic.