Could this be the ultimate hipster camera? | gadgets | Hindustan Times
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Could this be the ultimate hipster camera?

gadgets Updated: Mar 06, 2013 11:58 IST


Start-up company Socialmatic is revisiting the past to bring users what could well be the future of low-fi, filtered photography.

As Instagram continues to struggle with the wording of its privacy policy, one small company thinks it may have found the ideal solution for those who still love using the site's filters to take and share photos but are worried about privacy and copyright implications. What's more, the solution could turn out to be the hipster must-have fashion accessory of 2014.

Developed by Socialmatic, this Polaroid-branded digital camera supports wi-fi, 3G and Bluetooth, has a 4.3-inch touchscreen and can apply a full range of arty filters to a user's snapshots. It has 16GB of internal storage plus space for a further 32GB via the SD memory slot. It allso integrates and syncs with both Instagram and Facebook apps (though it's important to note that this is not an Instagram-affiliated device) but best of all it can share photos manually. It has an in-built Zink Printer which means that just like a good, old-fashioned Polaroid camera, it can make a physical copy of anything it snaps.

Socialmatic has signed a licensing deal with Polaroid around its branding and visual style and hopes to get the finished item out to what is doubtless going to be a very long line of hipsters before the end of next year.