Flipkart to launch Motorola's Moto E tomorrow

  • PTI, New Delhi
  • Updated: May 12, 2014 17:37 IST

US-based telecommunications major Motorola will unveil its affordable smartphone 'Moto E' tomorrow, in partnership with online retailing major FlipKart, to take on the likes of Samsung and Nokia.

Moto E is expected to be launched in the sub- Rs. 12,000 category in India and the UK simultaneously.

This would be Motorola's third device in India, after Moto G and Moto X, to be launched exclusively on the online platform. In February this year, Motorola re-entered the Indian market after a nearly two-year hiatus with Moto G.

Moto E is said to have 4.3-inch screen, 1.2GHz dual-core processor, 1 GB RAM, 5 MP camera and 1,900 mAh battery.

Flipkart, which has seen huge success with Moto G and Moto X, is keen on a long-term relationship with Motorola.

Its co-founder and CEO Sachin Bansal had earlier told PTI: "Definitely, I think both Motorola and Flipkart are seeking a long-term relationship. Sure, I think we do see and actually hope that we do get to do more such things together."

Smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by a strong uptake of affordable devices made by local firms such as Micromax and Karbonn, according to research firm IDC.

While Samsung led the category with 38 % share, Micromax had 16 %, Karbonn (10 %), Sony (5 %) and Lava (4.7 %) in the fourth quarter of 2013.

India was one of the fastest-growing markets worldwide in terms of smartphone adoption in 2013, says IDC data.

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