HTC launches Desire 616, One E8 in India; aims to increase market share | gadgets | Hindustan Times
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HTC launches Desire 616, One E8 in India; aims to increase market share

gadgets Updated: Jul 12, 2014 15:30 IST

Buoyed by strong growth in sales in the country, Taiwanese handset maker HTC said it aims to capture 15% share of the multi-billion dollar Indian smartphone market.

The company on Friday launched two new handsets – Desire 616 and HTC One E8 – priced at Rs 16,900 and Rs 34,990, respectively.

"India ranks among the top two countries in South Asia for us. Growthwise, sales volumes have tripled both month-on-month and year-on-year. The opportunities here are phenomenal. India is one of the countries where products are launched earlier than others," HTC South Asia president Jack Yang said.

He added that the company is focussed on bringing new models at innovative price points.

"Various industry reports suggest that we have a 4-6 % market share. I would want to grow this to 15%," HTC country head India Faisal Siddiqui said.

He, however, declined to comment on the timeline.

"We have increased our sales points as well as service centres. We are seeing some gains. We are strong in the mid-range (Rs. 10,000-Rs. 30,000) smartphone segment," he said.

Asked if the company would launch a smartphone in the sub Rs 6,000 category, Yang said: "Our Desire 210 (priced about about Rs. 8,700) is probably the lowest we will go."

The dual SIM (nano) HTC One (E8) sports a five-inch screen and is powered by 2.5 GHz quad-core processor and Android Kitkat OS.

It has 2GB RAM, 16GB storage (expandable up to 128 GB), 13MP rear camera, 5MP front camera and 2,600 mAh battery.

The HTC Desire 616 is a dual SIM device, powered by 1.4 GHz octacore processor. It features a five-inch screen, 1GB RAM, 4GB internal memory (expandable upto 32GB), 8MP rear and 2 MP front camera as well as a 2,000 mAh battery.

Chia-Lin Chang, (left) President Global Sales and Jack Yang President HTC South Asia India launch the HTC One E8 and Desire 616 in New Delhi. Photo: Mohd Zakir/ Hindustan Times

The Indian smartphone market is witnessing strong competition between local and international players, all vying to grab a share of the multi-billion dollar market.

According to IDC, smartphone sales in India grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn.

In the first quarter of 2014, 17.59 million smartphones were shipped into India as compared to 6.14 million in the same period of 2013.

Samsung was the market leader in the category with 35 % market share in Q1, followed by Micromax (15 %), Karbonn (10 %), LAVA (6 %) and Nokia (4 %).

Affordable smartphones, especially those priced in the sub-$200 category (Rs 12,000), are doing well in the Indian market.