A Swedish furniture retailer has unveiled an eco-friendly digital camera that is made almost entirely from cardboard.
Having snapped 40 photos, users can dispose of it along with any other recyclable materials.
The device is a part of a campaign around Ikea’s PS at Home project, aimed at getting buyers to share images of their furniture on the chain’s website.
The camera, called Knappa, the camera will not be sold but rather given away to consumers in selected stores around the world.
Created by a Swedish designer Jesper Kouthoofd, it runs on two AA batteries, and connects to a computer with help of a swing-out USB connector.
It is Ikea’s most recent step towards consumer electronics after the retailer developed a home theatre line, but the firm’s spokesperson said that it was not “a move into selling any digital equipment”.
“It is part of the launch activities for the new furniture collection,” the BBC quoted him as saying.