InFocus, one of the three US smartphone brands in India, expanded its smartphone series on Tuesday with its M530 and the M350 smartphones.
The M530, which becomes the flagship model for the company in India, will be sold via flash sales on e-commerce marketplace Snapdeal at a price of Rs.10,999.
The Oregon-based firm, which was a leader in visual communication, is betting on the 13MP rear and front camera to sell the device.
Commenting on the launch, Sachin Thapar, country head, InFocus Mobiles said: "After much research and careful market study, we realised that today's young Indians have two specific demands from their ideal smartphone: powerful phone and a camera that astounds, particularly one that gives the best-quality selfies.
"Keeping these preferences in mind, we have developed a one-of-a-kind smartphone that is a manifestation of all their desires. The 13MP front camera with flash and the rear camera equipped with dual colour flash and F1.8 aperture ensures the clearest, brightest and most beautiful pictures that deserve to be shared with friends and family," he said.
The smartphone will come with 5.5 inches HD display with Corning Gorilla Glass 3, a battery of 3,100 mAH and a camera unit which has an aperture of 2.2. The M530 will be available in two colours -- white and violet.
The M530 comes with an octa-core processor, surpassing even the Antutu test numbers of Samsung GALAXY S5 and Xiaomi MI4 with a score of 43071 to allow for seamless photo processing and smooth 3D gaming. The device has 4G LTE connectivity, 2GB RAM, 16 GB ROM (expandable up to 64GB).
The other model "the M350" comes at a dimension of 3.5mm. The device sports a 8MP front camera, which with auto-focus and a BSI sensor. It houses a quad-core 64 bit processor and a 2,500MAh battery along with a 5 inch display.