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Is Lava's offering hot enough?

Right in time for the festive season, Lava has released their latest edition to their tab range – the E-tab Ivory – offered at a price of Rs. 10,199. The 7-inch tablet boasts of dual SIM capability with 3G and voice calling facilities.

gadgets Updated: Nov 01, 2013 17:29 IST
Furquan Ameen Siddiqui

Right in time for the festive season, Lava has released their latest edition to their tab range – the E-tab Ivory – offered at a price of Rs. 10,199. The 7-inch tablet boasts of dual SIM capability with 3G and voice calling facilities. It joins the E-tab tablet portfolio which already includes Z7S, Connect and E-Tab.



Design

The tab comes in just one colour, white; with a textured silvery back which helps to mask fingerprints. But the ‘ivory’ white bezel wrapped around the screen is bound to get soiled soon.

In the front, the bezel flaunts a clean look with just a speaker slot, a VGA front camera on the right for video calling and a 2MP rear camera. The unlock button sits on the top edge flanked by a headphone jack, while the micro-USB port has found a space at the bottom. The three open slots, for the two SIMs and a SD card, on the left edge is open invitation for dust though.



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Display and audio


A 7-inch screen with 1024x600 pixels, not unusual for cheaper models, is not vastly different from that of Micromax Canvas Tab P650 or Lenovo Ideapad A1000. Compared to other tablets in the same category, audio is surprisingly loud, both on headphones or speakers.



Performance


The E-tab Ivory runs on a Android Jelly bean 4.1 OS, powered by 1.2GHz dual-core processor. The RAM used is 1GB DDR3 which will provide with efficient multitasking. We found the performance seamless, apps opened promptly and touch responsiveness was at par. However, internal storage of 4GB is a let down. After preloaded apps and operating system less than 2 GB of it is expected to be available at the user end.

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Pricing


The budget tablet segment has seen a number of tablet vendors entering the Indian market and launching tablets with a price tag of sub-Rs. 10,000. At the price, the Ivory tab will face a tough competition from the likes of the Asus MemoPad priced at Rs. 7,999, Acer Iconia B1 at Rs. 9250 and Lenovo Ideapad A1000 with a price tag of Rs. 8,980.



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If you are not looking to spend a fortune on tabs and are content with low specs, the device can be a good option. But, with Google slashing the price of its Nexus 7 tab, one can get a much refined and powerful device at the same price. (16GB Nexus 7 with WiFi comes is priced Rs.10,999 on amazon)



Specs


7-inch display with 1024x600 pixels resolution


1.2GHz dual core MediaTek processor with Power VRSGX531 Ultra GPU


1GB of RAM


4GB inbuilt storage, expandable up to 32GB via microSD card


Android 4.1 Jelly Bean


Dimensions: 194x120.5x10.8mm


Dual-SIM (GSM+GSM) with 3G Voice/Video calling Support


3000mAh battery