To cash in on the rising demand for smartphones, Microsoft Devices today launched Nokia XL, the company's flagship large screen offering of affordable smartphones, in Kerala.
India is the third largest smartphone market with 44 million smartphones sold last year in the country, T S Sridhar, Director-South Nokia India, a subsidiary of Microsoft Mobiles Oy, told reporters here.
Customers are migrating from feature phones to smartphones and Rs. 6,000- Rs. 12,000 is the fastest growing category, he said, adding that by 2017 this will be the fastest growing segment.
The rate of replacement in markets with high teledensity like Kerala and Tamil Nadu is also high, he said.
The new smartphone in different colours has a 5'' IPS capacitive colour touch screen and is priced at Rs. 11,489. It has a 2 megapixel frobnt facing camera for video calls on Skype and a 5 megapixel rear camera with autofocus and flash and comes with a powerful 2000 mAh battery, rated for 16 hours of talktime and upto 41 days of standby. The X+ was also launched today.
The new Nokia that runs Android apps is armed with the Fastlane experience which is now more customisable and social.Users can select what appears on their Fastlane feed, read notifications from their social networks and update their status from with Fastlane.
To allow consumers to enjoy apps on Nokia XL, Microsoft Devices has tied up with Airtel to give users free download of Android Apps for six months. The plan allows up to 500MB of free usage through which consumers can download their favourite apps via the Nokia store and the 1Mobile store.