Million users flock to rift, Sony's PlayStation and Microsoft's Xbox feel the heat.
Microsoft is rolling out a new interface for its Xbox game console users - one that allows you to navigate through music, movies, TV shows and games with the wave of your hand or the sound of your voice.
The interface, first demonstrated by CEO Steve Ballmer in September, is similar to Microsoft Corp's upcoming Windows 8 operating system, with a series of large panes showing content options.
Xbox owners with the Kinect motion controller can swipe through screens by waving their hand in the air. It also responds to direct voice commands, and incorporates Microsoft Corp's search engine, Bing.
The interface will be available as a download from the Internet to Xbox users on Tuesday.