Never mind the reviews, Apple's already sold a million Watches

  • Pranav Dixit, Hindustan Times, New Delhi
  • Updated: Apr 13, 2015 13:29 IST

Sure, Apple Watch reviews have been decidedly mixed so far -- it's slow, unfocused and way too expensive -- but they don't seem to have affected demand.

According to Apple Watch pre-order projections from Slice Intelligence, a firm that tracks and projects US consumer spending through e-commerce email receipts, Apple sold nearly 1 million Watches on April 10 when it started taking pre-orders for its newest gadget.

Quartz reports that Slice's projections were based on receipts from 9,080 online shoppers and nicely sums up the report's highlights:

- Almost two-thirds of pre-orders were for the less expensive, aluminium Sport line, which starts at $349. About one-third of pre-orders were for the stainless-steel Apple Watch collection, which starts at $549. The gold “Edition” series, which starts at $10,000, didn’t represent enough US pre-orders to show up in Slice’s report.

- The average selling price per watch was about $504. The average order was for 1.3 watches.

- The most popular color is Apple’s “space gray” aluminium case—40% of pre-orders—followed by stainless steel (34%), silver aluminium (23%), and “space black” steel (3%).

- The black sport band was the most popular band among all buyers, representing almost half of all orders.

Remember, these numbers are US only and come from a single agency, but they sound in line with what analysts had predicted earlier this month. Apple hasn't released any official sales numbers for the Watch yet.

Head over to Quartz for more insights.

The writer can be reached at @PranavDixit on Twitter

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