Amid loss of market share to Apple and Samsung in the smartphone category, Finnish phone maker Nokia has launched two new phones with Windows Operating System in the price range between Rs 19,000-Rs 29,000.
In a bid to retain its leadership position in the Indian market, the company also announced a new series — Asha, a Hindi word for hope.
Nokia has for the first time showcased six new phone models at the ongoing Nokia World 2011 conference, that includes four models of the ‘Asha’ series priced between €60 (about Rs 4,100) and €115 (about Rs 8,000), and two new smartphones with Windows operating system platforms branded as ‘Lumia 800’ and ‘Lumia 710’ priced at €420 (about Rs 29,000) and €270 (about Rs 19,000) respectively.
The company plans to launch the new products across the globe, including India starting this year end.
Nokia will soon roll out a marketing campaign ‘The Amazing Everyday’ globally to support the new launches.
Commenting on the ‘Asha’ series, Stephen Elop, Nokia president and CEO, said: “Asha signifies Nokia’s focus on connecting million of people to new opportunities that help them reach their aspirations.”
While three Asha models will be launched this year, one model will be launched early next year.