Pebble's new Pebble Time smartwatch hit Kickstarter on February 24 and has already ticked past $8 million in donations.
The watch smashed its $500,000 fundraising goal within 32 minutes; shortly after, it became the fastest project to hit $1 million, then $5 million (beating previous record-holder the Cooler Cooler), according to Kickstarter.
Pebble's latest boasts up to 7-day battery life, with a timeline interface intended to highlight important events and a color e-ink display.
It is said to be 20% thinner than the original Pebble and comes in black, white and red.
Shipping is expected to start in May. The watch will retail for $199.