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Samsung to auction gold UHDTV for charity

A curved 78-inch ultra-high definition television set is already a rather rare and exclusive commodity. But this particular set has been gold-lacquer painted using the Ottchil technique, by celebrated artist Sung Yong Hong.

gadgets Updated: Nov 14, 2014 10:56 IST

A curved 78-inch ultra-high definition television set is already a rather rare and exclusive commodity. But this particular set has been gold-lacquer painted using the Ottchil technique, by celebrated artist Sung Yong Hong.

The one-of-a-kind TV will be on public display at Christie's in Hong Kong before going under the hammer on November 20 as part of the Christie's autumn action with all proceeds from the sale going to Orbis, a global NGO that, rather aptly, is focused on improving access to high-quality eye health.

Of the television, Eric Chang, Deputy Chairman of Christie's Asia, said: "We are always looking for distinct premium pieces, and Samsung has truly delivered with its one-of-a-kind artisan Curved UHD TV. The design is breathtaking, and we are excited to present such a unique product -- our first-ever home electronics product for auction -- to our valued guests and clients."

Ottchil is a traditional Korean lacquer technique that can be traced back to the Neolithic era. Historically, it was used to coat furniture, ornaments and other valuable objects because of its protective and decorative qualities. In more recent times Korean artists have embraced and adapted the technique for use in their work.

Rising Korean artist Sung Yong Hong with the Special Edition 78" Samsung Curved UHD TV. Photo: AFP

Sung Yong Hong's use of Ottchil on the TV was intended to give a modern twist on the ancient art, an attempt to preserve the moments and memories that television created. The completed piece that covers the television's rear is called "Memory of TV" and features iconic scenes and characters from television.

"The TV is the centerpiece of every home, and we are excited to share this work of art with the clients of Christie's Hong Kong. TV is a part of all cultures and we hope that everyone can enjoy watching it. We are also very proud to support Orbis, as they work towards the prevention and treatment of the causes of avoidable blindness," said KK Park, Executive Vice President and head of Sales & Marketing, Visual Display Business, Samsung Electronics.