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Smartphone users vote for long battery life

gadgets Updated: May 22, 2014 11:58 IST

Forget games, camera or the new friend-making app. For most of British people, battery life of a smartphone is what concern them the most.

According to a latest survey, 89 % of them want a longer battery life.

"The fact that a long-lasting battery is the leading criterion when buying a new phone may come as a surprise," said Ralph Risk, marketing director for GMI in Europe, the Middle East and Africa.

People's concerns over battery life means that half of them turn off wi-fi, Bluetooth or GPS location services when these are not required.

Turning down screen brightness - one of the most effective methods of preserving battery power - was used by 40 %, said the survey of 1,000 Britons by research firm GMI.

While 68 % said brand name is important, 67 % want processor speed to be good.

Half of users charged their phone once a day, 10 % charged it more than once a day while a third charged it every two to three days, said a report in the Guardian.

The findings match with a survey of 50,000 smartphone users carried out by the research company IDC earlier.