Challenging the one-size-fits-all approach of leading electronics manufacturers, a home-grown company has brought in a new concept of customised tablets for specific segments like children, women, seniors, professionals and gamers with prices starting at under Rs 5,000.
Besides being customised at the hardware and software levels, these tablets -- under the brand name 'Pinig Tabs' and powered by Android operating system -- would provide 'managed device' services to users through the product's lifecycle.
The company, Pinig Tech, has categorised its tablets as Executive Tab, Kids Tab, Woman Tab, Gaming Tab and Senior Tab for different user groups. The tablets would start at a price of under Rs 5,000 and can go up to Rs 12,800 depending on the configuration that a user requires.
"We are passionate about technology and want to make it easy to use for everybody. You shouldn't have to be tech-savvy to enjoy all the benefits of technology. While your 8-month old child can use the Kids Tab for learning numbers and rhymes, your 70-year old dad can use the Senior Tab to watch his grandchildren learn their first words," Pinig Tech's co-founder Piyush Nigam said.
These tablets would come with a range of apps selected on the basis of the needs of the target user, while ensuring compatibility with a particular device's configuration.
The company said that Pinig Tab would be a 'managed device', which means that it automatically upgrades chosen apps as and when a new version of the app is released.
The company has also lined up big plans for the upcoming festive season, while it is also in talks with leading e-commerce sites for exclusive associations.
Besides, Pinig aims to tap social media platforms and schools to promote these tabs.
Apart from discounts, Pinig would be offering festive packs that include branded tablet covers, earphones, 3G dongle and other accessories.
Rise of smartphones with large screen has eaten into the global tablet and 2-in-1 market with shipment growing just 3.9% to 50.4 million units in the January-March quarter, research firm IDC said.
Slow growth across commercial and consumer segments saw sales of players like Apple, Asus and Amazon also falling.
However, customised tablets are becoming popular in developed countries with many players offering products tailor-made for specific customer groups.
Mayank Saxena from the Online Marketing Team at Pinig Tech said customers can get life-time service on these tabs through its website pinig.com and also select different apps.
"Moreover, we are in the process of contacting schools for our Kids Tab," said Manjeet Singh from the Product Development Team. The Kids Tab is available in three age categories, ranging from toddlers to pre-teens.
"We have big plans for this year's festive season. We are in talks with leading e-commerce sites for exclusive associations for Diwali and beyond. With social media gaining popularity, we also plan to issue coupon codes for our tablets.
"Apart from discounts on the tablets, we would be offering festive packs that include accessories that a user may need.
"These become attractive gifting options, particularly because the range of offering has wide appeal across age groups, while representing an exciting alternative to traditional gifts," said Vikrant Sharma from the Business Development Team.