Women willing to spend extra for Apple Watches, survey finds
A survey has revealed that the Apple Watch is in high demand among women, who are more than willing to splurge some extra cash to have the gadget on their wrist.gadgets Updated: Dec 08, 2014 16:06 IST
A survey has revealed that the Apple Watch is in high demand among women, who are more than willing to splurge some extra cash to have the gadget on their wrist.
Retail research firm First Insight conducted a survey to find out whether people were ready to ditch traditional watches and bracelets for wrist-mounted mini-computers, Mashable reports.
First Insight's chief marketing officer Jim Shea said that the firm was very surprised to find that women not only loved the Apple Watch they were actually willing to pay nearly 50 dollars more than market price for the Apple watch when buying it for themselves.
Shea said it appears Apple has an opportunity to create a smartwatch specifically designed to appeal to women, and charge even more for it.
The women seem to have developed a liking for the Apple Watch after its appearance on the cover of Vogue China.
The gadget was also showed off at a special event in Paris for Vogue editor-in-chief Anna Wintour and designer Karl Lagerfeld, the report said.