Direct delivery

India is expected to grow at 6.3% this year and 6.5% in 2016 by when it is likely to cross China’s projected growth rate of 6.5%.

The lowdown

A retail manager is responsible for managing the overall functioning of a store/department to meet a company’s customer service standards. The basic expectation from a retail manager is to drive sales and profitability by ‘delighting customers’ through expert service . Depending on the size of the store and company structure, retail managers may also be required to deal with human resources, marketing, supply chain, information technology and finance. The Indian retail industry is growing at 25% compound annual growth rate, which provides immense opportunities. The country’s retail market is slated to grow by 50% to $675 billion by 2016 (from $470 billion in 2011), of which organised retail is expected to grow by 300% to $84 billion (from 26 billion in 2011). With FDI opening up and international players entering the market, the demaind for more people in the industry is increasing.

10.30am: Reach office, take a round
11.00am: Team briefing
12.00pm: Review customer feedback and take action
1.00am: Check the mails
2.00pm: Lunch
3.00pm: Meetings and training staff
4.00pm: Daily checklist
4.30pm: Collect customer feedback and sort out peoblems
8.00pm: Check visual merchandising standards of section. Day ends

The payoff
Associate: Rs. 1.6 lakh per year
Trainee department manager: Rs. 2.5 lakh per year
Department manager: Rs. 3 lakh to Rs. 4.5 lakh per year
Retail operations manager: Rs. 6.5 lakh to Rs. 8 lakh per year
Unit manager: Rs. 9 lakh to Rs. 15 lakh per year

* Customer focus
* Leadership qualities
* Should be able to plan and organise properly 
* Teamwork, analytical and networking skills

Getting there
A course in retail management can help you get a good position in retailing. Various programmes like MBA (retail management), postgraduate diploma in retail management and diploma in retail management are available. The eligibility for most of these courses is graduation in any subject. For admission to MBA, students need to crack entrance tests like CAT, XAT, MAT and many more

Institutes and URLs
* Narsee Monjee Institute of Management Studies, Mumbai 
* Birla Institute of Management Technology, Noida
* National Institute of Retail Management, Banglore

Pros and cons
* The industry is growing 
* A dearth of talent, thus great scope for an individual to make it big in the industry
* Work can be hectic and you might be working on Sundays

If you have customer service attitude, an eye for detail and passion to learn, then a job in the retail industry is the best for you -- Manohar Kamath, customer care associate and chief of retail operations, Shoppers Stop


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