Corporate catering gets a healthy twist
Having spent more than five years in the corporate world, two city-based young executives decided to call it quits last year to start their own venture.gurgaon Updated: Mar 25, 2012 02:11 IST
Having spent more than five years in the corporate world, two city-based young executives decided to call it quits last year to start their own venture.
With a few clients already in their kitty, Mayank Sohar, an MBA from IMT Ghaziabad, and Sachin Satija, an engineer who worked as a telecom consultant mostly on offshore assignments — both in late 20s — have created a flutter in the Millennium City’s food catering business.
Their catering service ‘Equilibriyum’ supplies meals to corporate offices daily. “We invested around Rs10 lakh to set up a kitchen in DLF City, where we can prepare meals for 700 people in a day. We used the money to buy a van that supplies food to cafeterias of various companies, kitchen equipment and publicise our initiative. And in just three months, we have recovered around Rs8 lakh,” said Satija.
“We offer nutritious, balanced diet to our clients,” said Sohar, adding that the name of his catering service too denotes a balance of taste and quality.
“I ensure that our meals stick to the Indian Council
of Medical Research (ICMR) specifications, in terms of hygiene and nutritional content,” says 30-year-old Niti Munjal, Equilibriyum's nutritionist.
While Sohar and Satija are friends, Munjal joined them later.
Wasn’t it difficult making inroads in the cluttered catering business?
“We used the traditional ways of calling up and emailing to various companies, which got us our first client and a couple of successful trials,” said Sohar.
The real clincher came when the duo impressed nearly 1,600 nutritionists by preparing dishes from oats at a conference in Delhi. ‘After that, reputed companies started taking our service,” said Satija.
The cafeterias of companies where they supply meals have a chart, which displays the food items and the nutrition content and calories they contain.
Equilibriyum's kitchen offers eight world cuisines and the meals are priced between Rs50 and Rs110.