This festive season, organisers are embracing social and digital media to reach out to the masses.
The Jacobpura Ramlila committee has set up a Facebook page and a Twitter account to popularise their rendition of the famed epic. Residents of the city will be able to enjoy Ramlila on their TV sets and on the internet in 3D this year.
According to the organisers, it was imperative that they change with the times to ensure that the epic stays relevant for the present generation. The organisers will upload the act on YouTube and promote it on social networking sites to get more people to watch the enactment.
“We have created a Facebook page and a Twitter account. We will upload some of the acts from the play on YouTube so people can view it as many times and from wherever they want. We are also planning to air the show on the local TV channel. Details of all the artistes will also be uploaded on the respective pages,” said Raj Kumar Saini of Sree Durga Ramlila Committee, which belongs to the Jacobpura area.
The group has also included 3D effects in the play to add more flavour to it. As the Ramlila committee will complete 50 years this year, the club is planning to involve more people. “We are going to celebrate the golden jubilee of our club. We are aiming to introduce the play on the internet,” he said.
The residents said they were also looking forward to watching Ramlila online. “I am excited to know more about the traditional art. It is easy for me to find out information as they have a Facebook page now. I will also get to know about the artists enacting which roles,” said Koyal Mathur, a resident of Sector 31.
“This year it is easy to find information about Ramlila artists and timings just like movies. It is something that has never happened before. I went to old Gurgaon to see one of the plays. I find it entertaining and enjoyed a lot. Some of the acts were even uploaded on YouTube. So now a person can decide if the act is good enough after watching on YouTube and doesn’t has to go all the way to the place,” said Aarti Narang, resident of Sector 30.