After seeing ridership that is lower than what was projected, the Rapid Metro has decided to introduce ‘Discovery Kids Joy Express’ train. It was flagged off from Sikanderpur Rapid Metro station on Friday.
The train will run for the next six months on every weekend and aims to attract children by showcasing various games, art and craft, puppet shows, magic shows and quiz inside the metro train. It will run on the dedicated Rapid Metro route where children can also see the city through the ride. This is a joint initiative by the Rapid Metro and Discovery Channel India.
Around 100 children from various parts of the city participated in the ride on Friday. “Tickets for discovery Kids Joy Ride is priced at Rs 250 for kids and Rs 100 for the accompanying person. Wrapped in attractive colours of the channel, the Discovery Kids Joy Express is a first-of-its-kind initiative to drive the creativity and imagination of children with fun games and activities,” said Rajiv Bakshi, vice-president-marketing, Discovery Networks Asia-Pacific.
“This ride aims to provide knowledge and entertainment at the same time. We are trying to cater to the young generation and to make them believe about a sustainable public transport system,” he said.
Tickets will be available at Sikanderpur Rapid Metro station and can also be purchased online on BookMyShow.com. For more details, call on 0124-2800028, said officials of the Rapid Metro.
Rajiv Banga, MD & CEO, IL& FS Rail, said, “Discovery Kids Joy Express is a unique initiative and will be a wonderful experiential learning opportunity, filled with interactive activities which will help children become aware of sustainable public transport. We are also hopeful that this will increase our ridership.”
Explaining more about the concept and the urgency of the issues, he said, “This initiative will provide them exposure to children and will inculcate a healthy habit of using the public transport.”
At a time when the entire world is concern about pollution, this initiative aims to draw the young minds towards a better world, the parents of some of the children said at the event.
“I am here with my son, I wanted him to see the outside world and get used to other modes of communication,” said Deepa Kapur, a resident of DLF-2.