A study reveals that Britons are more likely to fall off the diet wagon if they begin at the start of January, with 80% people struggling to stick to healthy eating and 44% citing not being in the right frame of mind to diet.
A massive 42% will last just 2-4 weeks on diets beginning at the start of January, reports femalefirst.co.uk.
Research shows that there can be a brighter outlook when beginning diets Jan 15. Of those who embark on a diet on this date, 45% will stay on a diet for six weeks or more.
Psychologist Linda Papadopoulos said: "With two thirds of Brits wanting to lose weight and just 14% completely happy with our bodies, it's vital we start eating a healthy diet at a time that is going to cause the least amount of stress and disruption in our lives."
"Brits struggle to change eating habits at the start of January as they find it stressful going back to work and getting the kids back to school not to mention coping with the worry of Christmas credit cards and bills," she added.