Bikram Yoga, which has devotees like Jennifer Aniston, David Beckham and countless British Olympians, gets its name from creator Bikram Choudhury - a fabulously colourful 66-year-old yoga guru who lives in Los Angeles.
His wife of 28 years, Rajashree Choudhury, has helped build their international empire by creating the training programme as well as developing yoga for expectant mothers.
She has a mission of her own - to have yoga accepted as an official Olympic sport.
"My lawyers are speaking constantly to the Games organisers but I can't disclose anything yet," Rajashree said.
A hot form of yoga featuring 26 positions, Bikram Yoga is even used by the Buckingham Palace guards to train for standing in those sweltering bearskins for hours on end.
Bikram, who is rumoured to own an 8,000 square feet mansion in Beverly Hills and a fleet of 40 Rolls-Royce and Bentleys, has admitted to sleeping with some of the trainee instructors who flock to his courses.