The vain craze of size zero might have died down after being condemned by various nutritionists and doctors across the globe. But its link with fashion and glamour still remains as a synonym to the former. A Notting Hill bar, Lonsdale, has capitalised on the term by creating two special size-zero miniature cocktails in honour of the London Fashion Week, and for the fashionistas to attend the fashion fete.
These skinny drinks are supposed to be low-calorie cocktails that will retain the delicious flavours without harming the waistline. Promoting it as an essential for the fashionables, the bar says, “Size zero cocktails are a must have during London Fashion Week. Fashionistas everywhere should be seen with a bespoke handbag on one arm and a designer cocktail in the other.”
While city nutritionists question size zero being referred to as a compliment, pub and bar owners are all for such innovations till it sells. Nutritionist Ishi Khosla says, “No one should aim to attain a size zero figure as it is not a healthy state to be in. Such drinks when promoted do have a ripple effect to reach the masses and thus should not be sold or promoted with such profiles. These are not meant for the general public. The fashion world, though, survives on their obsession with skinny bodies.” On creating such drinks, she says, “It’s not possible to create cocktails with zero calories but low-cal mocktails are no rocket science.” “Skinny drinks are all about using chemistry, alcohol and the right fusion. These are very easy to create,” says Shiv Karan Singh of Smokehouse Grill, on the possibility of creating size-zero or zero-calorie cocktails. But promoting size zero drinks for the fashionistas, he believes is a clear marketing gimmick.Amit Bhatnagar of Fbar explains: "To make any cocktail low calorie, the key is to replace the heavy substances mixed with alcohol such as juices, with tonic, flavoured or mineral water."
What is Size Zero?
Size zero refers to a US dress size zero and British dress size four. The term saw its emergence from the skinny or size-zero models on the American catwalks, who represent an unusually unhealthily thin body shape. The term got really popular in the country with Bollywood actor Kareena Kapoor attaining a dress size zero for one of her movies.