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Now, SMS to beat flu and malaria

If bouts of seasonal flu or malaria are getting you down and causing multiple visits to the local doctor, a cell phone is all you need now to fight off ailments.

health and fitness Updated: Jun 28, 2011 16:37 IST
Sneha Mahale

If bouts of seasonal flu or malaria are getting you down and causing multiple visits to the local doctor, a cell phone is all you need now to fight off ailments.

mDhil, a health content portal, in association with Airtel, have launched a service that lets subscribers receive SMSes on illnesses as well as ways to combat them. The best part, the cost of the service is that of a normal SMS i.e. Re 1 per message. “We provide authentic health content that is high on quality and approved by physicians. They also conform to WHO guidelines. The idea is to provide every individual an opportunity to gain information on major and minor ailments,” says Nandu Madhava, CEO, mDhil.

The promotions of the service last week and mDhil has tied up with Indiagames to help provide them with a platform reach out to a wide audience. To gain information, you need to be an Airtel subscriber and SMS ‘Health’ to 54444. Options on offer include gender-specific ailments, lifestyle diseases as well as managing stress.

Even seasonal illnesses like swine flu and conjunctivitis find a mention. “We also provide information on taboo topics like sex and sexually transmitted diseases like HIV and herpes, as well as the reproductive system. The content sent is not shameful or shocking. It is simple and fact based,” says Madhava, adding that all content focuses on causes, side effects and simple ways to combat them.

To gain more info, you can continue SMSing till satisfied. As of now the content is new but plans are to update the information on a regular basis. “We’ve tried to make the content as simple as possible in order to reach the layman,” says Madhava, adding that there are also plans to create content that caters to local communities as well as to provide information on epidemics as and when they occur.

Know more on mobile
Content offered through the service includes information on:
Adolescent sexual health (for both males & females)
Cardiac care n Diabetes
Seasonal diseases such as swine flu & dengue
Malaria
Weight reduction
Stress management
Other lifestyle diseases

To subscribe, Airtel mobile customers can SMS ‘Health’ to 54444 (toll free) to select a desired pack and start receiving daily updates towards a healthier lifestyle.