Inspired by the success of his reality show Biggest Loser Jeetega, actor Suniel Shetty is all set to carry his physical fitness scheme beyond TV and hopes to start wellness centres for overweight people.
"It was a passion to start with. But now when I've become so closely associated with the contestants on the show that I feel a constant empathy with them. I'm buying real estate to build wellness centres where overweight people from across the country spend a month, lose weight and go back lighter and happier," said Suniel.
Biggest Loser Jeetega, aired on Sahara One channel, is a show where obese participants are encouraged to shed their extra kilos and the one who loses maximum weight emerges the winner.
Suniel is currently looking at the logistics of buying land in Mumbai.
"Real estate is big business. To begin with I want to build a wellness centre in Mumbai with a gym. It isn't for bodybuilding but for staying healthy. From Mumbai we go elsewhere."
After the Biggest Loser... experience, Suniel is convinced that fitness is far from a fad among the middleclass in India.
"It was so far thought that staying trim was for those who had money. Now after ordinary people have lost an average of $35-40 on the show there's a new wellness awareness in India. Everywhere I go I am asked, 'How do I lose my potbelly?' People are taking the show very seriously," the macho star said.
He is now planning Season 2 of Biggest Loser....
"We'll now move into various states in the country and choose one contestant from each state. We want to correct whatever was wrong in the first season. Biggest Loser is not about earning revenues from SMS".
"The elimination process is based on genuine merit," stressed Suniel.