A wristband that improves your health and balances your mood? Though the claim has something witch doctor-esque to it, this latest fitness trend has been receiving endorsements from celebrities and laypeople across the globe.
“Power bands are big in the US and UK, and I was very interested in getting them to India,” says Nirant Kedkar, distributions manager, adding, “But the company I was planning to partner with got sued and I wasn’t willing to touch it.” The company in question, Power Balance, claimed to have an embedded hologram within the silicone band that improved the wearer’s strength and stability via magnetic fields.
“Now I’ve tied up with a brand from the UK, which uses tourmaline, a semi-precious stone known to improve vitality, blood circulation, focus, strength and stamina,” reveals Kedkar. “I had my hesitations, but since I had worked for a cosmetics brand, I knew that many use tourmaline in their beauty products.”
According to Kedkar, the concept of the silicone wristband is similar to the way astrologers prescribe different gemstone rings to those suffering from some problem or the other. But in this case, ‘one size fits all’ since the gemstone apparently emits negative ions, which are good for the human body. “If you sit by a waterfall, there is a high concentration of negative ions and you feel relaxed. The band possesses the same properties. Also, since it’s not magnetic, everybody can wear it, including pregnant women. In fact, you can even share bands with someone else as the properties don’t diminish over time,”
Kedkar insists, adding, “I recently got a call from Simi Garewal, who wanted to buy one for herself and her sister.”
As for skeptics, and there will be many, he has a 30-day cash back guarantee. Promises Kedkar, “If you feel the band isn’t helping you, return it with the invoice within 30 days and we’ll refund your money, no questions asked.”