Ads for Idris Elba thriller Bastille Day pulled from France

  • IANS, Paris
  • Updated: Jul 16, 2016 15:28 IST
Bastille Day stars Idris Elba and is directed by James Watkins.

Distribution company StudioCanal has pulled ads in France for Bastille Day, the action thriller starring Idris Elba, in the wake of the Nice terror attack that killed 84 people.

Bastille Day, which centres around a CIA agent trying to counter a bombing in France, was released in an estimated 233 cinemas on Wednesday, just a day before the truck attack that unfolded in Nice during celebrations of the actual Bastille Day, one of the country’s most important holidays, reports

Read Hindustan Times’ coverage of the Nice attacks here

Read: The more I achieve, the more capacity I have to achieve: Idris Elba

The release date of the movie had already been postponed following the terrorist attacks in Paris in November last year.

StudioCanal has given cinemas the option to pull Bastille Day from their theatres. It will become clearer over the weekend which major exhibitors, if any, exercise that option.

Read: Matthew McConaughey, Idris Elba to star in King’s The Dark Tower

The film has been directed by James Watkins.

Studiocanal, which financed, sold internationally, and distributed the film in France, has pulled all of its billboard and digital advertising in France. Cinema chains will decide whether to take down front-of-house promotion.

Although theatres were closed Friday in Nice, they were open in the rest of France. The country will observe three days of mourning starting Saturday.

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