Aishwarya Rai told a Press conference in Cannes on Friday that she would be part of Madhur Bhandarkar’s upcoming movie, Heroine. Rai -- who has been as permanent a fixture as the Cannes Film Festival’s famed Red Carpet that she has been climbing every year for almost a decade beginning with her movie, Devdas in 2002 -- will play a superstar in Heroine.
The principal photography of the movie will begin this June, it will be produced by UTV Motion Pictures.
After his incredible run of women-centric films that began with Chandni Bar and ran through Page 3, Satta and Corporate and Fashion, Bhandarkar is all set to helm yet another work which will focus on the trials and tribulations an actress faces in Bollywood.
Heroine is reportedly an entertaining, daring, emotional, shocking, glamorous and scandalous account of what really happens in Mumbai’s showbiz. In some ways, it is bound to be voyeuristic, taking audiences inside greenrooms and celebrity vans. Bhandarkar plans to show it all: what actually goes on behind plastic smiles and political correct statements. How do stars bitch about one another, and how do they steal each other’s partners. And, yes, Bhandarkar will probably take us high to let us feel the heady effect of success and, then of course, drop us down into the pit of failure. We saw him doing that in Fashion.
Rai, who looked excited, told journalists that "Heroine is a movie that the team was very thrilled about, and yes I have just agreed to come on board. Madhur has been speaking to me for many years about collaborating for a film and I am glad we are finally working together on Heroine. This venture certainly looks like a strong creative synergy and I look forward to this new journey in the movie".
Politically correct, and Ms Rai had a smile for everyone, much like the one she had last year at Cannes when she and others announced the launch of Mani Ratnam’ Raavan/Raavanan. Sadly, it crashed at the box-office. No smile could salvage it.
Sensing a question from the Press, Bhandarkar prempted it with an answer. Why choose the ongoing Cannes Film Festival for this announcement? The life of a movie star has universal appeal, and what better spot than the French Riviera for the grand splash – where 4500 journalists descend year after year to watch films from all corners of the earth – Bhandarkar explained.
For Rai, launching or announcing a film at Cannes is nothing new. She did that for Gurinder Chadha’s Bride and Prejudice, inspired by Jane Austen’s novel, first published in 1813. She did that for Ratnam, and now she has done it for Bhandarkar. Sadly, all the hoop and hoopla that Rai and the others raised at Cannes could not get the cash-registers ringing for the first two movies. Maybe, as they say, luck could strike the third time.