James Bond's Daniel Craig earned £3.3 million for just holding a mobile phone in the movie Skyfall.
Leaked Sony Pictures emails showed that he got the fee from the firm's electronics division for using their Xperia mobile in the movie, the Mirror reported.
With the product placement a success, Sony wanted a similar deal for Spectre, but emails showed rival Samsung offered tens of millions more to provide 007's phone.
Sony's marketing boss George Leon wrote in the leaked mail, "What if we take the Daniel Craig fee and convince Sony just to pay Barbara (producer Barbara Broccoli) directly [£2.7million] for a placement fee. NO Daniel this time. We walk from him.”
Leon then suggests using the remainder of the budget – “or less!” – to use the film’s character Q in the deal instead.
The Sony Pictures emails were among 173,132 hacked last November.