Chinese New Year never fails to disappoint cinema owners and with the cold snap that has most of China shuddering and staying indoors, the 2012 edition of the festival has been living up to all expectations.
Although official figures have not been announced, the two films that for the past month have been dominating China's box office have continued to go toe to toe over the past week.
And you can forgive director Tsui Hark for patting himself on the back for deciding to release his Flying Swords Of Dragon Gate in both 2D and 3D versions as the digitalized version has added an estimated 63 million yuan (7.6 million euros) to its coffers from its release in 61 IMAX cinemas across China.According to Film Business Asia, the film has now become the third-biggest grossing IMAX release in China (behind Avatar and Transformers: Dark of the Moon) and has collected more than 550 million yuan (66 million euros) combined since its mid-December release.
Not to be outdone, the Zhang Yimou drama The Flowers Of War has over the same one-month period also continued to drag in the crowds with the latest official figures released by China's State Administration of Radio, TV and Film claming the epic had picked up 540 million yuan (65 million euros) to January 17 -- a figure that obviously doesn't take in money earned over Chinese New Year.
Hollywood hasn't missed out on all the festive-season fun either with studio estimations claiming Sherlock Holmes: A Game Of Shadows picked up 63 million yuan (7.6 million euros) from its first days of release over the Chinese New Year.
This week sees the release in China of the Tom Cruise vehicle Mission: Impossible - Ghost Protocol, a film which has already collected close to US$340 million (260 million euros) since being released internationally on December 14.
Cruise and co were unable to hold on to top spot over the past week in Japan, falling to sixth behind the nostalgic Always: Sunset On Third Street 3, which collected US$7.2 million (5.5 million euros) on debut. The latest MI film has still amassed US$62 million (47 million euros) from six weeks in Japan, according to Box Office Mojo.
And Han Cinema reports that the big winner in South Korea over the past week has been the romantic comedy Dancing Queen which has collected just over 630,000 admissions.
See the trailer ...
Dancing Queen (Korean only): http://www.youtube.com/watch?v=E-Wcus2d0gU