A new Super Bowl spot has dropped for Furious 7, the seventh installment of the ever-resilient Fast and Furious franchise. After receiving a great response for its first trailer, Universal Pictures reportedly shelled out $9 million for the one-minute spot.
Making his debut in the action genre, The Conjuring director James Wan seems to be building on what previous director Justin Lin established. The new trailer is crammed with everything that the fans have come to expect: fast cars, exotic locations, even more exotic women (preferably scantily clad), practical effects, a thumping hip-hop soundtrack, huge spectacle, and a complete disregard for physics (there are flying cars involved). Everything about this film seems grander, the bigger scope, larger set pieces, extra one-liners and an overload of Dwayne Johnson’s guns (gatling and otherwise).
Watch trailer here
The franchise has seen its fair share of highs and lows. After the success of the first two installments the series put out its most disappointing entry financially, 2006’s Fast and Furious: Tokyo Drift, whose events this film follows. Then the filmmakers took a bold step by abandoning the main conceit of the films altogether, which was illegal street racing, and instead evolving into a series of heist movies.
The film stars franchise veterans Vin Diesel, Michelle Rodriguez, Jordana Brewster and the late Paul Walker, whose accidental death during filming shut the production down for several months. His role was filled in by CGI and his twin brothers. Returning players include fan favourite Dwayne ‘The Rock’ Johnson, Chris ‘Ludacris’ Bridges and Lucas Black. Jason Statham plays the villain Deckard Shaw, looking for revenge for the death of his brother Owen Shaw from 2013’s Fast & Furious 6.
Furious 7 comes out 10th April in India and is shaping up to be the biggest entry in the franchise.