Madagascar 3 continues Hollywood's golden run in China | hollywood | Hindustan Times
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Madagascar 3 continues Hollywood's golden run in China

The Shanghai International Film Festival opens Saturday and is heavily promoting itself as an avenue through which foreign filmmakers can reach the Chinese audience. Going on current box office trends, though, they don't seem to need much help doing exactly that.

hollywood Updated: Jun 15, 2012 18:26 IST
Shanghai International Film Festival

Madagascar-3

The Shanghai International Film Festival opens Saturday and is heavily promoting itself as an avenue through which foreign filmmakers can reach the Chinese audience. Going on current box office trends, though, they don't seem to need much help doing exactly that.

The past week has seen Hollywood productions continue to dominate the Chinese box office charts, with Madagascar 3: Europe's Most Wanted taking top spot on debut with earnings of just over 64.3 million yuan (eight million euros).

The DreamWorks animated production brought the reign of Men In Black 3 to an end, according to Box Office Mojo, but the time-traveling, alien-chasing actioner still added a further 44.6 million yuan (5.6 million euros) to its coffers -- the film has now made an estimated 402 million yuan (50.2 million euros) in China from three weeks' release.

The country's netizens have been quick once again to point out the control Hollywood has had over cinemas in China this year, too, with a forum on the popular Boxoffice.com claiming that MIB3 now sits in fourth place for the year in overall takings, behind Titanic 3D, Mission Impossible: Ghost Protocol and The Avengers.

Concubine seduces South Korean cinema-goers
As expected, the erotic historical drama, The Emperor's Concubine was the film everyone has wanted to see in South Korea over the past week, picking up admissions of just over 987,000 in its first full week of release to top the charts.

Madagascar 3 held down second place in South Korea with admissions of just over 636,000 on debut, according to Han Cinema, with the disappointment of the week being the Ridley Scott sci-fi extravaganza Prometheus, which could only managed fourth place -- and close on 550,000 admissions.

Japanese production pushes MIB 3 all the way
MIB 3 continued to drag in Japanese cinema-goers, according to Tokyo Hive, with a collect over the past week of US$4.04 million (3.213 million euros) being enough to claim bragging rights, and to give the film a three-week collect of US$28.4 million (22.6 million euros).