Warner Brothers’ New Year’s Eve topped the worst domestic box office weekend in history, collecting a paltry revenue of 13.7 million dollars.
Although the star-powered ensembler still managed to beat the 20th Century Fox’s new entry The Sitter, which collected 10 million dollars, Warners expected New Year’s Eve to hit around 20 million dollars for the weekend.
Animation’s Puss In Boots rallied with a chart-topping estimated 45.6 million dollars.
Stateside box office, totalling in the mid-to-high-70 million dollars, was down even from last weekend’s typically sluggish post-Thanksgiving frame, at 81 million dollars.
What’s more is that the Box Office conditions haven’t been this off since the weekend of September 5, 2008, when overall totals reached just 67.9 million dollars.
“It’s rare that this week would fall below last weekend,” Variety quoted Dan Fellman, Warner domestic distribution chief as saying.
According to Fellman, big titles launching next weekend like Sherlock Holmes: A Game Of Shadows and Alvin and the Chipmunks: Chipwrecked, will be an important test for the industry.