Sony Pictures India announced today that The Adventures of Tintin: The Secret of the Unicorn easily smashed the record for Steven Spielberg's biggest Indian opening as Director as well as the highest opening animated film in India. The film garnered approximately Rs. 7.35 crore at the three day box office with a 90-100% occupancy in most centres. The Adventures of Tintin released with over 350 prints - a record-breaking number for an animated film - in both English and Hindi and in 3D, 2D and IMAX 3D formats.
The film was also a critical success garnering 3.5 to 4 ratings amongst all major reviewers. Snaking queues were seen outside theatres across the weekend. The film is also the first animated film to have made new inroads into smaller centres having opened simultaneously across India in smaller cities like Alwar, Gwalior, Akola, Amravati, Madurai, Salem, Trichur and many more.
Mr. Kercy Daruwala, Managing Director - Sony Pictures India said, "Not only is the animated genre gaining ground amongst all age groups in India, but Tintin is unique in the sense that the franchise is enjoyed and appreciated by a very wide audience right from kids to adults who grew up on Tintin. There is an amazing passion for both the franchise and the film in India with even celebrities like Aamir Khan giving the film an enthusiastic thumbs-up. Naturally, this is reflected in the wide release the film is getting in the country. The film's collections have increased day upon day and we expect to see the film sustain strongly based on excellent word of mouth."
The Adventures of Tintin has already garnered over $159m in box office collections through its recent release in Europe alone and has broken several records in countries like France and Belgium while sustaining strongly in the weeks following the initial release. India was the best new territory to open this week.
Sony Pictures has several animated films in its line-up including Arthur Christmas on 9 December, The Pirates! in April 2012 and Hotel Transylvania in September 2012. Apart from these, the studio's line-up is filled with blockbusters like The Girl with the Dragon Tattoo, Men in Black 3, The Amazing Spider-Man and Skyfall (earlier known as Bond 23).
The Adventures of Tintin is supported by Colgate 360 Surround toothbrush, Inorbit, Nickelodeon, PIX, HDFC Bank, ITC's Candyman Choco Double Éclair, Sony Entertainment Television, Tourism Flanders, Radio City, In.com, Bookmyshow.com and DSN.
ABOUT The Adventures of Tintin: The Secret of the Unicorn Paramount Pictures and Columbia Pictures Present a 3D Motion Capture Film The Adventures of Tintin: The Secret of the Unicorn directed by Steven Spielberg and starring Jamie Bell (Billy Elliot, Defiance) as Tintin, the intrepid young reporter whose relentless pursuit of a good story thrusts him into a world of high adventure, and Daniel Craig (Quantum of Solace, Defiance) as the nefarious Red Rackham.
Based on the series of books The Adventures of Tintin by Hergé, the film is produced by Steven Spielberg, Peter Jackson and Kathleen Kennedy.