For the 11th year, the AARP, formerly known as the American Association of Retired Persons, climbed aboard the award show season on February 6 with its own view of Hollywood's best - the Movies for Grownups Awards.
This year proved a watershed event for the organization as the stars showed up in numbers at the Beverly Wilshire Hotel Ballroom, perhaps indicating the growing importance of the 78 million baby boomers reaching retirement age who are moviegoers.
Oscar nominees Meryl Streep (The Iron Lady), Glenn Close (Albert Nobbs) and Alexander Payne (The Descendants) were present to accept awards. Sharon Stone received a lifetime achievement award and Martin Scorsese picked up Breakthrough Achievement for Hugo.
The Best Movie For Grownups was The Descendants starring George Clooney."Hollywood is finally getting the message that people over 50 make up a huge audience," said Nancy Perry Graham, editor of AARP magazine, "and we have money to spend and the leisure time to go to theaters." Selected by the editors of the magazine, the awards aim to change the image of aging, according to the New York Times.
Many of the films in 2011 were geared for adults and many nominees were over 50 years old, the criteria for being a member of AARP.
The winner of the event's signature awards included: Best Movie for Grownups Who Refuse to Grow Up to The Muppets, Time Capsule for J. Edgar, and Best Grownup Love Story for The Iron Lady.
"Like a great bottle of wine, it improves with age and deserves a second taste," said James Cromwell about The Artist, which won Best Comedy.
Other awards included:
Best Actress: Glenn Close (Albert Nobbs)
Best Actor: Oliver Litondo (The First Grader)
Best Supporting Actress: Vanessa Redgrave (Coriolanus)
Best Supporting Actor: Christopher Plummer (Beginners)
Best Director: Stephen Daldry (Extremely Loud and Incredibly Close)
Best Writer: Woody Allen (Midnight in Paris)
Best Intergenerational Movie: Win Win with Paul Giamatti
Best Foreign Language Film: The Names of Love (France)