US satirical site The Onion has apologized for calling 9-year-old Quvenzhane Wallis, who was nominated for Best Actress Oscar for her role in Beasts of the Southern Wild, a vulgar and offensive name on Twitter.
During Sunday's Academy Awards broadcast, the official Onion Twitter account posted a harsh message about Wallis, reading, "Everyone else seems afraid to say it, but that Quvenzhane Wallis is kind of a c--t, right? #Oscars2013," the tweet read.
And though the publication deleted the tweet shortly after posting it, plenty of users managed to get screen shots of the offending message.
The Onion's CEO Steve Hannah wrote that the tweet was crude and offensive, not to mention inconsistent with the site's commitment to parody and satire, however biting.
He asserted that the offensive tweet was taken down in an hour and the newspaper has instituted new and tighter Twitter procedures to ensure it will not happen again and said those responsible would be disciplined.
He added that "Miss Wallis, you are young and talented and deserve better. All of us at The Onion are deeply sorry."