Merc launches SUV GL Class at Rs 77.5 lakh

  • HT Correspondent, Hindustan Times, New Delhi
  • |
  • Updated: May 20, 2013 10:34 IST
  • GL Class Mercedes-Benz

    Tennis star Boris Becker (L) and Eberhard Kern (MD and CEO,Mercedes-Benz India) at the Launch of the luxurious SUV, the new GL Class Mercedes-Benz. PTI

  • Boris Becker

    Tennis legend Boris Becker gestures during the launch of Mercedes Benz GL-class in New Delhi. PTI

  • Boris Becker

    Tennis star Boris Becker at the Launch of the luxurious SUV, the new GL Class Mercedes-Benz. HT Photo/Virendra Singh Gosain.

  • GL Class Mercedes-Benz

    Tennis star Boris Becker at the Launch of the luxurious SUV, the new GL Class Mercedes-Benz. HT Photo/Virendra Singh Gosain.

  • Mercedes-Benz

    Tennis star Boris Becker (R) and Eberhard Kern (MD and CEO,Mercedes-Benz India) at the unveiled of the Mercedes-Benz flagship store in New Delhi. HT Photo/Virendra ...

  • GL Class Mercedes-Benz

    Tennis star Boris Becker (L) and Eberhard Kern (MD and CEO,Mercedes-Benz India) at the Launch of the luxurious SUV, the new GL Class Mercedes-Benz. HT ...

Ahead of the launch of its compact car later this month, German luxury car maker Mercedes Benz on Thursday launched its premium sports utility vehicle GL-Class priced at Rs 77.5 lakh (ex-showroom Delhi).

The GL-Class is one among the slew of products, including the upcoming hatchback A-class, that the company plans to launch in India.

“We are ambitious. The Mercedes brand has a lot of potential in India and 2013 is the year of offensive for us,” said Eberhard Kern, managing director and CEO, Mercedes Benz India.

The initial 100 units of the launch edition of GL-Class will be imported and from September onwards the company will start assembling the vehicle at its plant at Chakan, near Pune.

Having lost its numero uno position in the Indian luxury car market to BMW in 2009, it was relegated to the number 3 position when Audi overtook as well last year. The firm, however, said its new cars would strengthen its merket position.

“We are not in the numbers game,” said Kern. “We are for profitable sustainability but with more products such as the A-Class coming in, we should be able to strengthen our position in India.”

The new SUV is powered by a 2,987 cc, V6 diesel engine and will take of Audi’s top-end SUV Q7.

 

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