Maruti Suzuki has announced that its Swift Dzire saloon and Ertiga MPV have been awarded the India Design Mark: Good Design Award. This award recognises product designers and the products created as being well designed, reliable, offering true value for money and, also being manufactured in a responsible manner. In 2012, the Wagon R and Swift hatchbacks had received the same award.
The jury for the India Design Mark, which has been initiated in cooperation with the Japan Institute of Design Promotion (JDP), comprises some of the leading design experts and senior faculty members of India’s leading design institutes. The Dzire, which sold 169,571 units in 2012-13 and the Ertiga, which sold 76,375 units, are among the top-selling models in the country.
Commenting on the award, C V Raman, executive director (Engineering), Maruti Suzuki India, said: “The core philosophy at Maruti Suzuki is to design products which have the highest standards in design and engineering. This prestigious award for the second consecutive year is an acknowledgment of our passion and commitment to maintain the highest design standards for our cars. It also showcases our maturity in design engineering.”