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Mercedes-Benz launches Edition 1 of A, B class models

  • PTI, Mumbai
  • |
  • Updated: Jun 25, 2014 03:40 IST

Mercedes-Benz India Vice President Boris Fitz speaks after launching the new A-Class (L) and B-Class Edition 1 cars in Mumbai on June 24, 2014. Sales of India's once-booming passenger car segment shrank for a second year, hit by a sharp economic slowdown and high borrowing costs that kept customers away from showrooms, data released by industry body The Society of Indian Automobile Manufacturers (SIAM) showed. Photo:AFP


Luxury car maker Mercedes-Benz today launched limited editions, Edition 1, of its hatchbacks A and B-class in diesel variant, priced at Rs. 26.17 lakh and 28.75 lakh (ex-showroom Mumbai), respectively.

The German car maker had first time launched the B-class in the domestic market in September 2012 which was followed by A-class, in May last year.

"The launch of A and B-class in India was a very significant and strategic decision. Today the success of these two products not only signifies the aptness of our decision, but also underlines the maturity of the emerging young customers," Mercedes-Benz India vice president for sales and network development Boris Fitz said.

"The launch of Edition 1 is also an acknowledgement of the strategic significance of these two models in Mercedes-Benz product strategy," he said.

Both the models contribute about 20 per cent in the car maker's total volumes in the domestic market, Fitz said, adding that the company has rolled out only 200 units of the two models as part of the limited edition launch.

The Edition 1 comes with features such as panoramic sunroof, eclectically adjustable front passenger seat, reverse camera and comfort suspension among others.

Mercedes Benz had reported 27.12 per cent increase in its sales in the domestic market in the first quarter of this year at 2,554 units.

The company's wholly-owned arm Mercedes Benz India had sold 2,009 units in the same period last year.

 

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