The number of Tata Motors’ exclusive Nano outlets have tripled to 240 in a year, helping the sale of the low-priced small car stabilise around 6,000 units a month. Though it is still much less than initial expectations, the Nano sales have risen 18% year-on-year following strong retail initiatives.
Even as the company plans a diesel variant, a CNG variant and a bigger version of the Nano, it works intensely on its retail strategy. The company added 160 exclusive Nano sales points in 2012, mainly in small towns.
The company had earlier set a target of setting up 300 Nano touch points. However, Ranjit Yadav, the new president of Tata Motors passenger vehicle division, said the company does not follow such targets now.
“The existing Nano outlets have the potential to push sales up by 50%,” said Yadav. “We want to fully tap their potential. Expansion of exclusive Nano outlets will be determined by market demand.”
At present, Tata Motors has 1,000 car dealership outlets and 900 authorised service centres. In an effort to improve customer engagement, the company is revamping its showrooms. “We will revamp 4-5 dealerships in key metros this quarter. A significant investment is going into this effort,” said Yadav.
After launching three products — new Indigo Manza, Safari Storme and Aria Pure LX — in the last quarter, Tata Motors is planning a few launches more this financial year. The CNG version of Nano is likely to be launched in a month.
The number of Tata Motors’ exclusive Nano outlets have tripled to 240 in a year, helping the sale of the low-priced small car stabilise around 6,000 units a month.