New logo for Fiat and Chrysler joint entity

Newly combined Fiat and Chrysler to be called Fiat Chrysler Automobiles; Netherlands base for holding company


After Fiat recently bought over Chrysler, the new holding company of Fiat and Chrysler will be known as Fiat Chrysler Automobiles NV. The group will have its base in the Netherlands.

A decision on the location of the global headquarters for the new entity, now the world's seventh-largest carmaker, has yet to be taken Sergio Marchionne, CEO of both Fiat and Chrysler, said: “Today we can say that we have succeeded in creating solid foundations for a global automaker with a mix of experience and know-how on a level with the best of our competitors.”

A long-term business plan is due to be presented at the beginning of May 2014, which will outline the future for all the group's brands, including Alfa Romeo, Jeep and Lancia.

The company said that the new logo, unveiled as part of the announcement, was spurred on by the need for an identity that represented "an organisation that is much more than the sum of its two parts".

The Fiat-Chrysler deal will allow Fiat to be able to draw on Chrysler's technology more swiftly, and gain more from Chrysler's current profitability, which is in stark contrast to Fiat's struggles in Europe. In particular, the revival of Alfa Romeo is said to hinge on using Chrysler know-how.
 

 

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