Tata Motors has announced its entry into the Australian market under a new independent distributor, Fusion Automotive Pty Ltd. Australia. Fusion Automotive will have exclusively marketing and distribution rights for the Tata Motors brand in Australia.
Through Fusion Automotive, Tata Motors will introduce a range of LCVs in both the 4x2, 4x4, single and crew-cab variants, with Euro V turbo diesel engines.
Karl Slym, managing director, Tata Motors, said, “ Our entry into Australia marks an important milestone in the continued expansion of our global footprint.” Darren Bowler, managing director, Fusion Automotive Pty Ltd., Australia, said, “The vehicle range, starting with light commercials, will be competitively priced and will offer a greater level of value than what is available in the current market. There is no tougher place on earth to test vehicles than on some of the toughest and most demanding roads across India. This we believe gives us a competitive advantage with the range of Tata Motors products”
He added, “The light commercial segment is now the third largest segment of the Australian new-car market, with 13 major brands in the 4x2 and 4x4 categories. We believe there is demand in Australia for a utility range of vehicles,” he said.
Fusion Automotive plans to appoint dealers across Australia and hopes to have 13 in place by the end of the year. There are plans to expand the network across Victoria, New South Wales, Queensland, South Australia and Western Australia over the next 12 months to about 25 dealers.