The Phantom strikes: Rolls Royce looks to hit a century in 2013

Models pose with the car as it is unveiled. AFP Photo

Super luxury carmaker Rolls Royce, which unveiled its latest Rs. 4.5-crore Phantom Series II in Mumbai on Friday, hopes to cross 100 unit annual sales in India in 2013.

The British brand, which sells cars priced between Rs. 2.5 crore to Rs. 4.5 crore, saw its sales rise significantly in India in the last decade, in a direct correlation with the expansion of the country’s millionaire club. From five cars in 2005, its sales in India grew to 85-90 in 2011.

“We are getting closer to triple digit,” said Herfried Hasenoehrl, general manager, emerging markets, Asia, Rolls-Royce Motor Cars. “That has been our target all along. Knowing what is coming in terms of economic development and our own efforts, I am more than confident next year we are going to cross 100.”

“By the end of this year we will have five dealerships in India,” he added. 

Besides Mumbai, Delhi and Hyderabad, Rolls Royce plans to open outlets in Chandigarh and Ahmedabad this year.

“We are finalising our next dealership in the South very soon. That will come up in 2013,” said Hasenoehrl.

The company, however, has been facing challenges in India due to a depreciating rupee and a 25% jump in import duty. Besides car becoming dearer, the current economic slowdown meant sales tapering down for the super-luxury brand.

“However, in the last two months sales have picked up and we will do better than last year,” said Hasenoehrl.


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