VW BMW favorites to gain market share in auto sector -survey

  • Reuters, Detroit
  • |
  • Updated: Jan 09, 2013 11:55 IST

VW BMW favorites to gain market share in auto sector -survey

Volkswagen AG and BMW  are the favorites to add market share in the global auto industry over the next five years  according to a survey of
top automotive executives released on Wednesday. Toyota Motor Corp saw a big rebound in its standing  and while the combination of Hyundai Motor Co  and its Kia Motors Corp affiliate still ranked fourth  the number of executives who felt they will gain market share declined  according to the survey conducted by advisory firm KPMG.

VW topped the list for the third consecutive year  and the percentage of executives who believe the German automaker will gain market share globally jumped 11 points to 81 percent according to KPMG. BMW was second at 70 percent  up 7 points from last year s survey.

"VW has been No. 1 for the last three years  but to continue and to have an 11-point increase  I was taken aback by it " said
Gary Silberg  national auto industry leader for KPMG. Toyota  which suffered a hit to its image when it recalled nearly 19 million cars globally from 2009 through early 2011 showed the biggest gain  KPMG said. It finished third at 68 percent  up from 44 percent last year.

Hyundai and Kia finished at 61 percent  down 2 points from last year and 11 points below its score in 2011  KPMG said. Nissan Motor Co Ltd was fifth at 50 percent  followed
by Ford Motor Co and General Motors Co  each at 44 percent. In 2010  only 13 percent of those polled thought GM would increase its market share.

Fiat SpA and its Chrysler unit ranked ninth at 37 percent  in between Daimler AG (41 percent) and Honda Motor Co Ltd (34 percent)  KPMG said. The brands most often predicted to lose market share included Fuji Heavy Industries Ltd s Subaru  Mitsubishi  Mazda  and Suzuki.

When including newer emerging brands  KPMG said the top 10 would include four Chinese automakers: BAIC Group (No. 3)  SAIC Motor (No. 6)  FAW Group (No. 7) and Geely
(No. 8)  as well as India s Tata (No. 10). However their shares are much smaller  so gains would not be a surprise. KPMG also found that 64 percent of executives polled said
their companies will increase investment in new plants over the next five years  up from 55 percent last year. The executives said their companies intend to bring new plants online despite the fact that more than half say there are overcapacity risks in many mature markets.

One-quarter of those polled said the best way to solve overcapacity issues globally is consolidation and joint ventures  KPMG said.

Seventy-one percent of the executives also believe improving internal combustion engines will offer greater efficiency and lower pollution potential for the next six to 10 years than any
electric vehicle technology  KPMG said. Two-thirds do not expect electric car sales to top 15 percent of global demand before 2025.

KPMG polled 200 senior global auto industry executives in November 2012 for the 14th annual survey. The majority were from outside North America.  


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