HindustanTimes Wed,20 Aug 2014
UTM: Giving a new definition to Indian sports
Hindustan Times
New Delhi, May 07, 2013
First Published: 12:39 IST(7/5/2013)
Last Updated: 12:42 IST(7/5/2013)

Sports sector is showing an exponential growth in India and in the Asian sub-continent. Keeping in mind the same fact, the University of Technology and Management (UTM), the new lifestyle university at Shillong, is offering two year full- time Lifestyle Management MBA Programme with an option to specialise in Sports Management (Elective in the second year).

Highlights of the programme
With the sports management and wellness industry registering exponential growth rates, sports management as a discipline has gained tremendous significance.
UTM’s Sports Management specialisation under MBA is an interdisciplinary programme that is designed to impart training to students in sports communication and marketing, player management, sports facility and event design and global sports management. The curriculum of this programme is designed to help students attain managerial positions in sports and allied disciplines.

Some of the career options for students of the MBA Sports Management programme are:
* Marketing and branding 
* Race Operations
* Player Management
* Media and PR Management
* Sports Agencies
* Corporate Sponsors and Global

Advantages of Lifestyle Management MBA programme are as follows:
* Domain focused MBA - have a rapidly expanding footprint in India.
* An opportunity to learn from industry professionals.
* Pan India internship and placement support from UPES career services team.

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