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Hindustan Times
New Delhi, September 11, 2012
First Published: 18:54 IST(11/9/2012)
Last Updated: 18:58 IST(11/9/2012)
Mission narration: Career as a voice-over artiste is fraught with pitfalls. Passion, language skills and focus are the keys to success

The lowdown
A voice-over artiste narrates documentaries, corporate videos — from product use to joint venture presentations, from safety videos to cellphone prompts and TV serial intros and recaps, radio commercials. Simply put, being a voice artiste means converting written word to audio. You just need to sit in front of a microphone, say some words and collect an enviable remuneration before you leave for home. And the fame is a welcome bonus! Making a career in so small a space, however, can be fraught with pitfalls, as there are many people competing for a very few openings. For those who are thinking of a career in voice recordings, however, the work space is expanding. In recent times, the entertainment industry has grown and matured enough to attract serious attention. One can also go for voice acting and radio jockeying. If you are versatile, you can be master of it all

8am: Start the day
9am: Check emails of overseas clients
10am: Audio recording
11am: Discussion with client, ad agency, producers, director and writer
1pm: Project discussion
1.30pm: Break for lunch
2pm: Time for power nap
3pm: Recording of an audio book
5pm: Meeting over an upcoming tour abroad
6pm: Call from a TV channel for a short promo recording
7.30pm: Hit the gym
9pm: Call it a day

The payoff
Some voice artistes reign for more than 36 years and never have to think of cutting prices to counter competitive pressure. Then there are those too who buckle soon after the first flush of success because they think ‘lending’ voices did not mean working hard. But generally, if you are a consistent hard-worker, you can be as well off as a corporate executive, but with no guarantee of sustenance beyond a couple of months! If you are complacent and suddenly find yourself out of favour, the impending abyss can be unbearable, sometimes leading to depression. And you have no one but you to blame. It’s a well-paying profession, with the attendant fun and some recognition that goes with it

* An arresting baritone might be the last thing you need
* Voice clarity is must
* Understanding what you are projecting or selling
* Be good at the language you choose
* Having fun while you work is extremely important
* A style that conquers

Getting there
There’s a one-word answer —audition. Auditions are a great leveller. They’ll make you decide whether you belong to this industry or not

Institutes and URLs
There are no training courses for this career. Unless the participant puts in the adequate input, all the guidelines given to him/her are of no avail. A phonetics course can be of little help. For the rest, you are pretty much on your own

Pros and cons
* You will be considered a nobody, almost an outcast, if you’re not successful
* Income wise you’ll be fine because there are a lot of work opportunities
* Keep reinventing yourself with the changing times

Being a voice artiste is not just a profession, it’s a passion. It’s a micro industry that has a mega impact --Harish Bhimani, veteran voice-over artiste and writer, Mumbai

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