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HindustanTimes Wed,22 Oct 2014
Tailor made
Hindustan Times
New Delhi, February 05, 2013
First Published: 13:49 IST(5/2/2013)
Last Updated: 13:57 IST(5/2/2013)
Success mantra: Jennifer Lopez as Mary Fiore in the movie Wedding Planner is extremely organised, she knows exactly what to do and say to make any wedding a spectacular event

The lowdown

Gone are the days when friends and family of the couple used to organise the wedding. Now people hire the services of a professional to do the job. Thus, the demand for wedding planners has been taking off. A wedding planner makes sure that each and every element of the wedding — be it planning the ceremonies, preparing budgets, selecting the venue and trousseau, decoration, photography, food arrangements, or taking care of the guests’ travel and accommodation needs — is conducted properly. Anybody who has a flair for organising events and loves meeting people can enter this field. To get recognition in this profession, you need to gauge client requirements, know the market, have good contacts and be more than just conversant with the traditions and customs. “A wedding planner’s job is very challenging. You need to be creative, committed and have great management skills to make a mark,” says Amrish Pershad, a Delhi-based wedding planner and designer.

Clockwork
10am: Reach office
10.30am - 11.30am: Attend meetings, brainstorming sessions on themes and ideas, discuss wedding preparations
12pm: Meet clients, fashion designers, jewellery designers etc to prepare for D-day
3pm: Coordinate with the team
5pm: Visit the site
6pm: Meet clients/hold meetings
7pm: Go to the venue and stay till the main event takes place
Midnight: Brief the staff and leave for home

The payoff
The wedding planning team comprises of three departments — design, client relations and production. An established planner can earn Rs. 15,000 per function. With experience, he/she can start earning above Rs. 30,000 per month. This can vary according to your skills, market value and quality of work. A wedding planner can benefit enormously from his/her own set-up. They can earn a lakh or even a crore during the wedding season

Skills/TRAITS
* A flair for organising events, an eye for colour and good fashion sense
* Great communication skills and negotiating skills, knowledge of customs and rituals
* Time and space management
* Major USP is multitasking abilities

Getting there
This industry doesn’t require special education or experience, but being a graduate always helps. You could be from any field — scriptwriting, jewellery designing, textile designing, commercial art, interior designing, hospitality or event management — anything that allows you to be creative. Yet, an additional degree or diploma in management or event management helps widely in setting up your own start-up. To begin with, you can work with an established wedding planner to gain hands-on experience before you venture out on your own

Institutes and URLs
* National Institute of Event Management, Mumbai www.niemindia.com
* Event Management Development Institute, Mumbai  www.emdiworld.com
* College of Events and Media, Pune www.coemindia.com/review/index.html
* Mark1 Institute of Event Management, Coimbatore www.mark1academy.com

Pros and cons
* Money is good if you are known in the industry
* Long working hours, constant plan changes and dealing with bizarre client requsests (at times)

There’s a huge demand for professionals who are creative and have great management skills -- Harsh Vardhan, founder and owner, Get Your Venue, New Delhi


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