Bharatiya Janata Party (BJP) chief Amit Shah launched a two-month long ‘UP ke mann ki baat’ campaign in Lucknow on Saturday.
Through the campaign, the BJP wants to gauge the electorate’s mind.
From getting people to give a missed call on 7505403403 – after which one will get a return call on which one can record their messages/views/aspirations – to setting up 15,000 ‘akansha petiyan’ (aspiration boxes) in which people can drop their suggestions, the party has thought of several novel initiatives to understand UP’s mood.
These ‘aspiration boxes’ would be kept at tea stalls and other places to enable more people to share their thoughts with the BJP.
Shah flagged off video vans as well which would travel 2.25 lakh kilometres to cover all districts in the state.
These hi-tech, wifi-enabled, GPS vans would also have a life size cutout of Prime Minister Narendra Modi to help people take ‘selfie with Modi.’
The ‘UP ke mann ki baat’ campaign would also be promoted on social media sites as well.
Shah said to understand what youth was thinking, the party would hold 1500 youth meets named ‘yuva samvaad’ across the state.
The BJP plans to connect with nearly 5 lakh youths through these ‘yuva samvaad’ meets which would be launched from November 19.
Similarly the BJP would also connect with women through video conferencing in nearly 1500 places.
A farmer-centric meeting would also be held. An ‘alaav sabha’ in all villages, farmer meets besides door-to-door campaign by nearly 2000 motorcyclists is also on the anvil.