While the rest of us were panicking after Prime Minister Narendra Modi’s dramatic announcement that the current Rs 500 and Rs 1000 notes will cease to be legal tender from midnight, some quick-thinking brands sniffed out an opportunity in the mess.
In a stroke of timely marketing, they thought rather innovatively and promoted their cashless and online payment schemes.
It all started with PayTm’s immediate response to the breaking news. The witty tweet advertising the m-wallet brand started trending within seconds.
We have got two words for you: Paytm Karo.— Paytm (@Paytm) November 8, 2016
FreeCharge, which facilitates online payment of bills, calmed its customers by letting them know that they will always be there for them.
Zomato joined the bandwagon with quick and apt marketing promoting its services of filtering search by online payment.
*ahem* pic.twitter.com/UExe649wIn— Zomato India (@ZomatoIN) November 8, 2016
For those worried about the daily grocery shopping, digital wallet MobiKwik was ‘quick’ to the rescue.
Don't Panic & Go Cashless! Get your friends on MobiKwik & save them from the panic too! Pay for your groceries, bills, cabs & more at ease!— MobiKwik (@MobiKwik) November 8, 2016
Cab aggregator Ola decided that there was no better time to promote their exclusive feature, Ola Money.
Well let's just say Thank God for Ola Money!— Ola (@Olacabs) November 8, 2016
They also sent out push notifications to morning commuters.
Grofers, turned the situation into an opportunity for buyers to save some money, offering 15% cashback.
But in the panic that ensued last night, Big Bazaar was the first to make use of the opportunity.They decided to keep their stores open till 11:50 pm so people could stock up for their daily needs.
For the benefit of the consumer, today our stores will be open till 11.50 pm to help people buy their daily needs.— Big Bazaar (@BigBazaar) November 8, 2016
And the popular millennial cafe, Social, told its regulars that they will accept Rs. 500 and Rs. 1000 notes until midnight, much to joy of revellers.
But this one cracked us up the most. Music streaming app Saavn introduced a new playlist, “Paisa-Paisa’ on its trending section in response to the unfolding situation.